Research, Development and Evaluation Activities. We use information that we collect about users of our Services, including Personal Information, to evaluate and improve the effectiveness of the Services (including advertising and Sponsored Programs), to develop new Services and for market analysis. We may combine this information with information that we obtain from third parties.
Communications. By registering for the Services, you are consenting to receive certain communications. Specifically, we may use your registration information to send you communications about our products and services and the products and services of our third party sponsors through pop-ups, banners and s. You may also subscribe to receive certain newsletters sent to registered users from time to time which you may manage through the newsletter subscriptions area within your account settings.
Member Profiles. As described above, we use web beacons and cookies to track your use of the Services, including content consumption, and may associate this information with other information that we have about you, including Personal Information, thereby creating a profile of you that we may update from time to time ("Member Profile").
We use web beacons and cookies to: (i) track usage of the Services; (ii) help us deliver more relevant advertising and content to users of the Services; (iii) assess which Services our users access; and (iv) track who has opened our s. If you are a member of the Medscape Network, we may elect to associate our cookies and the information collected by our cookies with your registration information, thereby making the cookie information Personal Information.
Aggregated Information. We may provide aggregated information about users of our Services to third parties as we deem appropriate in our sole discretion. For example, WebMD may l a customer what percentage of registered users of the Medscape Network reside in a particular geographical area or specialize in a particular clinical area, or what percentage of participants in a market research survey selected a particular response to a survey question. We may also use Personal Information to evaluate the performance of an advertising campaign and may provide aggregate outcomes information to the advertiser.
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Companies and People Who Work for Us : We each contract with other companies and individuals to help us provide the Services and to otherwise assist us in the operation of our businesses. For example, we may host one of our Sites on another company's computers, hire technical consultants to maintain our clinical tools, work with companies to analyze data, provide marketing assistance (including assisting us in targeting our advertisements as described herein) or to provide customer service or fulfillment services. In addition, if you are a healthcare professional, we may request that a third party validate your licensure status and other information against available databases of healthcare professionals. Notwithstanding anything to the contrary herein, we may provide these companies and individuals with Personal Information about users of our Services so that they can fulfill their responsibilities to us, however, we do require that they agree to limit their use of this Personal Information to the fulfillment of these responsibilities.
Member Profiles. WebMD may provide Member Profiles (excluding contact information, such as address and postal address, and information about your participation in specific named CME and CE activities) to third parties, including our pharmaceutical manufacturer customers, which they may use for their business purposes including marketing. We require these third parties to agree that they will use Member Profiles in accordance with applicable laws and regulations. By registering as a member of the Medscape Network and using the Services, you consent to WebMD's disclosure of your Member Profiles to third parties as described herein.
Registration. When you register to become a member of the Medscape Network, we request certain Personal Information from you such as your name and address, zip code, profession, occupation and specialty. You may choose to update and/or supplement the Personal Information that you provided at registration at any time through your account settings.
Tools : Clinical tools may be available through the Services. These tools may require you to provide Personal Information for the tools to operate.
Please contact customer service if you continue to experience problems.
Continuing Medical Education. When you participate in a Continuing Medical Education (CME) or a Continuing Education (CE) activity made available to you through the Medscape Network, you may be asked to provide Personal Information as required by that particular activity.
Market Research : From time to time, we may invite you to participate in market research surveys for WebMD and market research surveys conducted on behalf of third party sponsors either by WebMD or a third party ("Sponsored Surveys"), where in this context "sponsor" means the provider of products and services who commissioned the survey. WebMD surveys may be administered by one of our companies or by a third party acting on our behalf. For some surveys, you may be asked to provide contact information for honoraria fulfillment.
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Market Research Surveys : If you receive remuneration for participating in a Sponsored Survey, we may be required to provide the sponsor (or the market research company acting on its behalf) with your Personal Information for the sponsor's recordkeeping and/or regulatory reporting purposes. If you chose to access a Sponsored Survey that is conducted by a third party market research company, we may identify you to this company through the survey link. Sometimes market research companies send us lists of individuals they wish to reach with particular Sponsored Surveys, and we may inform these companies which of these individuals are members of the Medscape Network so that they can manage their survey recruitment needs accordingly. Also, certain market research survey opportunities made available to you through the Services require the market research company to contact you directly to conduct the Sponsored Survey. We will inform you in the associated survey invitation that we intend to provide your contact information to the market research company that is conducting the Sponsored Survey so that you can decide at such time if you wish to proceed with the opportunity. We do not disclose your Sponsored Survey responses to the associated sponsor in a manner identifiable to you.
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Account Management. We may use your account information to administer your account, respond to your inquiries you send to us and to send you administrative communications about the Services.
Medscape believes strongly in member privacy. Medscape's cookies will not be transmitted to other sites and they will not be used to pass individual activity to third parties (see Medscape's Policy on Member Privacy ).
Information from Third Party Sources. We may also collect additional information about members of the Medscape Network from third party sources to assist us in providing the Services. For example, we may use third party information to verify and update your registration information and to personalize the Services provided to you, including advertising.
Medscape recommends that all members accept and save a permanent cookie for convenience. However, Medscape also recognizes personal beliefs in regard to browser cookies, and as such, members that do not accept the cookies can still access the site – they will just have to sign in each visit.
Advertising and Sponsored Programs : We may provide your Personal Information to third party sponsors of advertisements and Sponsored Programs. Specifically, when you are exposed to an advertisement through the Services, whether on a Site, in a newsletter or through some other means, or when you engage in a Sponsored Program, e.g., access a sponsored information resource or open a Sponsored Program from WebMD Professional, WebMD may provide your Personal Information, such as your name and specialty, but not your contact information such as address and postal address, to the sponsor of the advertisement or Sponsored Program and/or its agents on the sponsor's behalf. We may also provide such third parties with details about your engagement with the advertisement or Sponsored Program (e.g., whether you viewed or otherwise interacted with certain content), your answers to any polling questions contained in the Sponsored Program that you have chosen to provide and information about you that we have received from third parties. Additionally, when you register as a member of the Medscape Network, we may provide your Personal Information, excluding contact information, to potential sponsors of advertisements and Sponsored Programs that may be offered or provided to you through the Services. We are not responsible for how these third parties use your information and manage your privacy.